Lead Generation Specialist - Remote

Overview

We are seeking a highly organized and detail-oriented Lead Generation Specialist to take ownership of affiliate lead acquisition, campaign performance optimization, and vendor management. This role will be responsible for analyzing performance data, making strategic recommendations, and driving improvements in lead quality and conversion rates. The ideal candidate is a proactive problem solver with experience in affiliate marketing, lead management platforms, and compliance regulations.

In Short

• Own lead generation performance by actively monitoring lead sources and identifying opportunities for optimization.
• Manage vendor relationships, negotiate pricing, and recommend adjustments to improve Cost Per Sale (CPS) and conversion rates.
• Develop and implement lead qualification strategies to enhance lead quality and maximize ROI.
• Analyze lead flow, identify trends, and adjust strategies to maintain and improve conversion rates.
• Optimize lead routing and pacing based on real-time performance data and strategic business goals.
• Ensure compliance with TCPA, DNC regulations, and internal lead qualification standards across all campaigns.
• Leverage lead management platforms (Leadspedia, Salesforce, Five9) to track lead lifecycle, conversion rates, and campaign performance.
• Collaborate with internal teams to enhance tracking methodologies and improve visibility into lead effectiveness.
• 3-5+ years of experience in lead generation and/or affiliate marketing.
• Excellent communication skills, with the ability to influence vendors and internal stakeholders.

Requirements

• Bachelor’s degree preferred; relevant experience takes priority.
• Proven experience in optimizing lead performance, vendor negotiations, contract negotiations, and budget allocation.
• Strong proficiency in lead management platforms (Leadspedia, Salesforce, Five9).
• Proven ability to implement and uphold TCPA/DNC compliance best practices.
• Strong problem-solving skills and ability to make data-driven decisions.
• Advanced skills in Excel and Google Sheets for data analysis and reporting.
• Ability to travel periodically for trade shows and company events.

Benefits

• Opportunity to work in a dynamic and collaborative environment.
• Competitive salary and performance-based incentives.
• Professional development and growth opportunities.
• Comprehensive health benefits.
• Flexible work hours.