Head of Marketing - Remote

Overview

Plume is seeking a dynamic and strategic Head of Marketing to lead our brand, content, and community initiatives. This role requires a marketing leader with a deep understanding of crypto and blockchain ecosystems, a strong grasp of Web3 user engagement, and the ability to craft compelling narratives that drive Plume’s adoption and visibility.

In Short

• Develop and execute a comprehensive marketing strategy that amplifies Plume’s mission and business objectives.
• Elevate Plume’s brand, ensuring strong positioning across all digital and offline channels.
• Drive growth and adoption of Plume’s ecosystem through content, social media, PR, and strategic partnerships.
• Oversee the creation of high-quality content, including blog posts, thought leadership pieces, and social media campaigns.
• Engage with and grow Plume’s community across Twitter (X), Discord, Telegram, and other key platforms.
• Organize and host Plume-focused industry events, AMAs, and community calls to foster ecosystem engagement.
• Support Plume ecosystem projects with their go-to-market (GTM) strategies, ensuring brand alignment and amplification.
• Lead Plume’s PR strategy, working with external agencies and media outlets to secure high-profile coverage.
• Establish and track key performance indicators (KPIs) to measure marketing effectiveness and ecosystem growth.
• Provide data-driven insights to senior leadership on marketing performance and areas for improvement.

Requirements

• 7+ years of experience in marketing leadership roles, with strong experience in Web3.
• Proven track record of scaling marketing efforts, driving brand growth, and leading successful go-to-market campaigns.
• Understanding of blockchain technology, RWAs, and decentralized finance (DeFi).
• Strong writing skills with the ability to distil complex crypto concepts into compelling narratives.
• Experience growing and managing engaged crypto communities on Twitter (X), Discord, Telegram, and other platforms.
• Expertise in content marketing, PR, and brand positioning within the Web3 space.
• Familiarity with analytics tools to measure marketing performance and optimize strategies.
• Ability to work in a fast-paced, startup environment and manage multiple projects simultaneously.

Benefits

• Salary ranges are competitive with top startups.
• As an early employee, you will receive a competitive equity grant.
• Fully remote with the option to come into the NYC office any time.
• Full medical, dental, and vision benefits for US based employees.