Senior Brand Manager, Influencer Partnerships - Remote

Overview

The Senior Brand Manager, Influencer Partnerships will develop and execute global influencer strategies, programs, and campaigns to drive awareness and engagement for PlayStation’s brand, products, and services.

In Short

• Develop and support gaming-focused influencer marketing strategies.
• Identify and manage relationships with gaming influencers and content creators.
• Leverage data insights to optimize influencer campaigns.
• Integrate influencers into key activations and events.
• Lead and execute Live Service influencer campaigns.
• Collaborate with agency partners for influencer programs.
• Oversee contract negotiation and management.
• Act as a key point of contact for local market teams.
• Build and maintain relationships with gaming influencers.
• Manage product forecasts and logistics for influencer partnerships.

Requirements

• 8+ years of experience in gaming or brand partnerships.
• Expertise in Core Gaming Influencer Management.
• Strong experience in Live Service campaign management.
• Proven success in negotiating influencer agreements.
• Experience executing global marketing campaigns for AAA games.
• Strong relationship management and communication skills.
• Ability to work in a fast-paced, global environment.
• Passion for gaming and the PlayStation brand.

Benefits

• Inclusive work environment.
• Opportunities for professional growth.
• Engagement with a global team.
• Participation in exciting gaming events.