Senior Brand Marketing Manager - Remote

Overview

PlayStation is looking to hire a Senior Brand Marketing Manager based in The Pacific Northwest responsible for building and leading brand and live service marketing for multiple high-profile game franchises. Reporting directly into the Senior Director, Games Marketing, this role is responsible for developing the brand and global go-to-market marketing strategy for several high-profile games. This individual will partner with the development studios to craft global go-to-market marketing strategy and campaigns to support the live service marketing for current and upcoming high-profile AAA game titles.

In Short

• Own the global marketing strategy and annual marketing plans.
• Financial responsibility for marketing strategies and initiatives.
• Lead team development and performance against business results.
• Partner with studio leadership to achieve business goals.
• Create marketing strategies for Games as a Service.
• Develop promotional and growth plans for player engagement.
• Define global brand and product strategy based on insights.
• Ensure consistent representation of global brand activations.
• Manage internal teams and external agencies for marketing assets.
• Leverage consumer feedback for optimizing player experience.

Requirements

• 8+ years of video game product marketing experience.
• Demonstrated success in developing global consumer strategies.
• Proven expertise in planning and executing business plans.
• Strong partnerships with game development studios.
• Broad experience in all facets of marketing discipline.
• Ability to influence and engage stakeholders in brand vision.
• Marketing degree or equivalent.

Benefits

• Inclusive work environment.
• Opportunity to work with leading game franchises.
• Collaboration with diverse teams.
• Career growth opportunities within Sony Interactive Entertainment.
• Engagement in innovative marketing strategies.