Lifecycle Marketing Manager - Remote

Overview

The Lifecycle Marketing Team at Plaid is responsible for leading the email channel strategy, engaging customers and prospects throughout their lifecycle to drive growth and retention.

In Short

• Design and implement automated nurture programs for prospects.
• Collaborate with cross-functional teams for integrated marketing campaigns.
• Utilize customer data for audience segmentation and personalized communications.
• Analyze campaign performance to improve engagement and conversion rates.
• Manage and optimize marketing automation tools like Marketo.
• Establish A/B testing strategies for email programs.
• Create reports on campaign metrics and provide actionable recommendations.
• 5+ years of experience in lifecycle, email, or CRM marketing.
• Exceptional project management skills and expertise in email marketing best practices.
• Proactive and growth-oriented with a self-starter attitude.

Requirements

• 5+ years of experience in lifecycle, email, or CRM marketing, preferably in B2B or SaaS.
• Proven track record of designing and executing nurture programs.
• Hands-on experience with marketing automation platforms like Marketo.
• Expertise in segmentation and personalization.
• Data-driven mindset with familiarity using BI tools.
• Effective communicator with experience collaborating across marketing functions.
• Thrives in dynamic environments with adaptability.
• Proactive and growth-oriented mindset.

Benefits

• Work with a dedicated team in a fast-paced environment.
• Opportunity to engage with top financial institutions and technology companies.
• Be part of a company that is transforming financial interactions.
• Access to professional development and growth opportunities.
• Collaborative work culture with cross-functional teams.