Director of Product Marketing - Remote

Overview

The Director of Product Marketing at Persado will lead the go-to-market strategy, defining product positioning and creating high-quality marketing collateral to engage diverse audiences effectively.

In Short

• Own go-to-market storytelling and execution for product lines.
• Define and refine product positioning and differentiation.
• Create high-quality marketing collateral including data sheets and videos.
• Drive website content and digital marketing strategies.
• Lead market-facing decks for analysts and partners.
• Manage product launch deliverables across teams.
• 6-8+ years of experience in product marketing in B2B SaaS.
• Strong track record of authorship and storytelling skills.
• Comfortable in a fast-paced startup environment.
• Competitive compensation and benefits offered.

Requirements

• 6–8+ years of product marketing experience in B2B SaaS.
• Proven ability to position a platform across product tiers.
• Strong authorship skills in various content forms.
• Deep understanding of digital marketing strategies.
• Experience leading product launches and GTM deliverables.
• Exceptional storytelling and presentation skills.
• Ability to work in a fast-paced, founder-led startup.

Benefits

• Hybrid working model with remote and in-office options.
• Competitive and equitable compensation.
• Generous global benefits packages.
• 401k matching and pension schemes in certain locations.
• Professional growth opportunities and training resources.
• Employee Enrichment Fund for personal projects.
• Structured onboarding program for new hires.
• Flexible time off policies for work-life balance.
• Paid volunteer days and charitable donation matching.
• Commitment to diversity, inclusion, and belonging initiatives.