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Director of Product Marketing - Remote

Posted 16 hours ago
Marketing
Full Time
USA
$200,000 - $230,000/year

Overview

The Director of Product Marketing at Inspiren will shape the narrative of the company’s products, ensuring they are understood and adopted effectively by customers. This role combines strategic marketing with hands-on execution, leading a small team while also contributing personally to product marketing efforts.

In Short

  • Lead product marketing strategy and execution across various areas.
  • Develop and maintain messaging frameworks for key personas.
  • Own go-to-market planning for new product launches.
  • Manage and mentor a Product Marketing Manager.
  • Create sales enablement assets to boost conversion rates.
  • Conduct market and competitive intelligence analysis.
  • Partner with demand generation and field marketing teams.
  • Maintain a library of proof points and evidence for credibility.
  • Support executive storytelling with compelling insights.

Requirements

  • 7–12 years of experience in B2B SaaS product marketing.
  • Proven success in leading product launches and GTM strategies.
  • Strong track record in positioning and messaging.
  • Experience in managing sales enablement programs.
  • Data-driven mindset connecting insights to business impact.
  • Strong leadership skills with a hands-on approach.
  • Excellent communication and presentation abilities.
  • Comfortable working in ambiguous environments.
  • Deep respect for brand and storytelling.

Benefits

  • Annual salary of $200,000 - $230,000 + equity + benefits.
  • Flexible PTO.
  • Medical, dental, and vision benefits included.
Inspiren logo

Inspiren

Inspiren is dedicated to enhancing the operations of senior living communities through a streamlined technology platform that prioritizes resident privacy. By providing valuable insights into various operational aspects, such as revenue management and staff utilization, Inspiren empowers care teams to make informed decisions. The company focuses on optimizing community operations, ensuring that both residents' health and staff productivity are maintained effectively. With a commitment to data-driven solutions, Inspiren aims to foster thriving environments for both residents and operators in the senior living sector.

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