Marketing Automation Manager - Remote

Overview

We’re looking for a Marketing Automation Manager to design, implement, and optimize automated marketing campaigns that drive engagement and revenue with a focus on email marketing and campaign integration into our CRM.

In Short

• Develop, implement, and manage marketing automation workflows across multiple channels
• Optimize email campaigns for engagement, conversions, and deliverability
• Segment audiences and personalize messaging based on behavior and data
• Work with sales and marketing teams to align campaigns with revenue goals
• Analyze campaign performance and provide actionable insights
• Stay up-to-date with marketing automation trends and tools
• Oversee CRM integrations and lead scoring strategies

Requirements

• Proficiency with marketing automation platforms (Salesforce Marketing Cloud, Pardot)
• Strong understanding of CRM systems and lead management (Salesforce)
• Experience with email marketing strategy and A/B testing
• Analytical skills to interpret campaign data and metrics
• Excellent project management and organizational skills
• Ensure email campaigns adhere to best practices and legal requirements, such as GDPR and CAN-SPAM regulations
• Implement and improve deliverability best practices
• Champion accessibility and responsive design standards in all email templates

Benefits

• Remote first work environment
• Health, Dental, Vision, Life and Disability Insurance options available day one.
• 401K - with match and immediately vested.
• 17 company holidays, 2 floating holidays plus competitive paid time off policy
• Internal Advancement Opportunities