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Lead Generation Email Manager - Remote

Posted 5 weeks ago

Overview

Pavago is seeking a highly experienced and results-driven Lead Generation Email Manager to join our client’s team. This role is ideal for a marketing professional with strong expertise in outbound/ cold email marketing, lead generation, and project management. You will be responsible for developing and executing targeted cold email campaigns, optimizing email outreach strategies, and managing various lead-generation efforts to drive B2B sales.

In Short

  • Develop, execute, and optimize targeted cold email outreach to generate and nurture leads.
  • Write content, determine target lists, structure cadences, and enroll sales reps for follow-up.
  • Build and manage the email cadence structure for the sales team.
  • Work closely with sales to create follow-up strategies and lead nurturing workflows.
  • Continuously analyze and optimize cold email campaigns for better deliverability and engagement.
  • Write and manage email copy for different target segments.
  • Leverage Salesforce, Pardot, and other marketing tools for automation and lead tracking.

Requirements

  • 4-5 years of experience in cold email marketing, lead generation, and B2B sales outreach.
  • Proven experience in developing and optimizing cold email outreach and lead nurturing campaigns.
  • Strong organizational skills and the ability to manage multiple lead generation projects.
  • Proficiency with Salesforce, Pardot, Clay, and other email automation tools.
  • Ability to craft compelling email content that drives engagement and conversions.
  • Ability to develop and execute lead generation strategies aligned with business objectives.
  • Know how to decide and create content for webinars and LinkedIn.

Benefits

  • Opportunity to work with a dynamic team.
  • Engagement in innovative marketing strategies.
  • Professional growth and development opportunities.

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