Lead Generation Email Manager - Remote

Overview

Pavago is seeking a highly experienced and results-driven Lead Generation Email Manager to join our client’s team. This role is ideal for a marketing professional with strong expertise in outbound/ cold email marketing, lead generation, and project management. You will be responsible for developing and executing targeted cold email campaigns, optimizing email outreach strategies, and managing various lead-generation efforts to drive B2B sales.

In Short

• Develop, execute, and optimize targeted cold email outreach to generate and nurture leads.
• Write content, determine target lists, structure cadences, and enroll sales reps for follow-up.
• Build and manage the email cadence structure for the sales team.
• Work closely with sales to create follow-up strategies and lead nurturing workflows.
• Continuously analyze and optimize cold email campaigns for better deliverability and engagement.
• Write and manage email copy for different target segments.
• Leverage Salesforce, Pardot, and other marketing tools for automation and lead tracking.

Requirements

• 4-5 years of experience in cold email marketing, lead generation, and B2B sales outreach.
• Proven experience in developing and optimizing cold email outreach and lead nurturing campaigns.
• Strong organizational skills and the ability to manage multiple lead generation projects.
• Proficiency with Salesforce, Pardot, Clay, and other email automation tools.
• Ability to craft compelling email content that drives engagement and conversions.
• Ability to develop and execute lead generation strategies aligned with business objectives.
• Know how to decide and create content for webinars and LinkedIn.

Benefits

• Opportunity to work with a dynamic team.
• Engagement in innovative marketing strategies.
• Professional growth and development opportunities.