Google Ads Specialist - Remote

Overview

Pavago is seeking a results-oriented Google Ads Specialist to lead paid search campaigns that drive lead generation. This role blends data-driven execution with strategic optimization, focusing on the Google Ads ecosystem.

In Short

• Plan, launch, and manage Google Ads campaigns.
• Optimize performance using Google Ads, Analytics, and AI-supported tools.
• Build and manage high-intent audiences using CRM data.
• Ensure landing pages align with ad messaging and user intent.
• Collaborate with design and content teams to develop compelling ad creatives.
• Deliver concise, actionable reports with performance insights.

Requirements

• 3 years in digital marketing with a focus on Google Ads.
• Experience managing performance-focused campaigns.
• Strong understanding of sales funnels and conversion tracking.
• Proficient in Google Ads, Google Analytics, and Tag Manager.
• Experience using AI tools for campaign management.
• Analytical mindset with strong data interpretation skills.

Benefits

• Opportunity to work in a dynamic environment.
• Collaborative team culture.
• Access to cutting-edge tools and technologies.
• Focus on professional development and growth.