Email Marketing Specialist - Remote

Overview

An Email Marketing Specialist is responsible for planning, building, and optimizing email campaigns to drive engagement, nurture leads, and increase conversions. This role requires a combination of creative copywriting and technical expertise in email service providers (ESPs) and performance analytics.

In Short

• Plan, build, and optimize email campaigns.
• Write compelling copy and design responsive templates.
• Manage audience segmentation and list maintenance.
• Implement automation and nurture programs.
• Monitor deliverability and compliance with regulations.
• Analyze campaign performance metrics.
• Report findings to sales and marketing leadership.
• Utilize tools like HubSpot, Klaviyo, and Mailchimp.
• Ensure campaigns are strategic and data-driven.
• Work flexible hours to meet client needs.

Requirements

• 2+ years of professional email marketing experience.
• Proficiency in major ESPs (HubSpot, Klaviyo, etc.).
• Advanced skills in Excel/Google Sheets.
• Basic knowledge of HTML/CSS for email templates.
• Strong creative and analytical skills.
• Ability to manage multiple campaigns simultaneously.

Benefits

• Work remotely with flexible hours.
• Opportunity to manage large-scale email programs.
• Engage in creative and data-driven work.
• Collaborate with sales and marketing teams.
• Access to industry tools and technologies.