Email Marketing Specialist - Remote

Overview

We are looking for an Email Marketing Specialist who will be responsible for onboarding, engaging, and retaining users while ensuring our email marketing operations are optimized for deliverability, compliance, and measurable business impact. This role combines strategy, execution, and performance monitoring, with a strong focus on IP/domain reputation and deliverability best practices.

In Short

• Plan, design, and execute targeted email marketing campaigns to onboard, engage, and retain users.
• Develop and implement strategies for persuasive, personalized messaging using segmentation and behavioral triggers.
• Grow and maintain high-quality, compliant email lists, ensuring proper list hygiene.
• Enhance email templates with compelling graphics, personalization, and advanced features, ensuring mobile responsiveness.
• Track, analyze, and report on key metrics (CTR, conversion, bounce rate, list growth, sharing, and revenue).
• Optimize campaigns and templates through continual improvement and A/B testing.
• Research user lifecycles to identify optimal engagement touchpoints.
• Collaborate with Product to create seamless, holistic user journeys.
• Align email communications with brand and revenue objectives.
• Monitor and maintain sender/IP/domain reputation, managing bounces, suppressions, and feedback loops.

Requirements

• 2+ years of experience in Email marketing.
• Bachelor’s degree in Marketing or a similar field or similar experience.
• Hands-on experience with HTML.
• Excellent written communication and copywriting skills.
• Proficiency in Email Marketing automation.
• Strong understanding of email deliverability, sender reputation, and ISP/ESP guidelines.
• Experience with segmentation, personalization, and A/B testing.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Familiarity with compliance frameworks (GDPR, CCPA, CAN-SPAM).

Benefits

• Flexible hybrid work environment.
• Collaborative office space for local talent.
• International team support.
• Commitment to diversity and inclusion.
• Opportunities for professional growth.