Remote Otter LogoRemoteOtter

Email Marketing Specialist - Remote

Posted 7 weeks ago
Marketing
Full Time
Philippines

Overview

The Email Marketing Specialist will assist with the strategic planning and execution of prospect, customer and partner email marketing programs across the globe, while growing their knowledge base in our automation platform, sharing this expertise to the rest of the teams as they go.

In Short

  • Build, test, and execute requests from the global email marketing calendar across prospect, customer, and partner audiences
  • Partner with cross-functional stakeholders to align email communications with individual team goals
  • Ensure flawless execution across campaign planning, targeting, QA, and deployment
  • Iterate, improve, and master the Marketo CRM, while constantly learning the latest best practices within the platform
  • Leverage Marketo and Salesforce to build scalable, automated programs with robust segmentation and personalization
  • Monitor email performance, run A/B tests, and analyze data to optimize open rates, click-through rates, conversions, and ROI
  • Drive email best practices including deliverability, compliance, accessibility, and brand consistency

Requirements

  • 2+ years of experience in email marketing, including ownership of strategy and execution
  • Hands-on experience with Marketo and Salesforce (required)
  • Strong project management skills, including the ability to manage competing priorities across global teams
  • Experience working with global stakeholders and teams across regions and languages
  • Deep understanding of email performance metrics, segmentation strategies, and customer journey development
  • Excellent communication skills with the ability to collaborate cross-functionally
  • Strong eye for detail in email QA, testing, and user experience

Benefits

  • Flexible schedules and a remote-friendly culture
  • Annual “Dim the Lights” company-wide shutdown from December 26 to December 31
  • Comprehensive wellness programs and mental health support
  • Annual learning and development stipends to support your growth
  • We provide the technology and tools you need to do your best work
  • A culture rooted in inclusivity, support, and meaningful connection
Instructure logo

Instructure

Instructure is a leading technology company that specializes in providing innovative software solutions for educational institutions and businesses. With a focus on enhancing learning and operational efficiency, Instructure offers a range of products designed to streamline processes and improve user experiences. The company values collaboration and strategic partnerships, aiming to deliver high levels of customer satisfaction through effective project management and resource allocation. Instructure fosters a supportive work environment with a variety of employee benefits, including flexible work schedules and professional development opportunities.

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