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Email Marketing Specialist - Remote

Posted 7 days ago
Marketing
Full Time
Worldwide

Overview

We’re looking for an Email Marketing Specialist who understands that email isn’t just about sending, it’s about selling. Someone who knows how to grow a database, build smart flows, and launch campaigns that convert.

In Short

  • Execute our monthly email calendar from planning and briefing to sending and reporting
  • Build and optimise automated flows for every lifecycle stage (welcome, cart, post-purchase, winback, etc.)
  • Work with the cross-functional teams to securely use data for segmentation and targeting
  • Set up and test email templates, campaigns, and flows in Klaviyo
  • Collaborate with content, design, and developers to bring campaigns to life
  • Run regular A/B tests across subject lines, content, send times, and segmentation
  • Deliver clear weekly and monthly reports to key stakeholders
  • Keep internal teams updated on what’s going out and what’s coming next
  • Stay sharp: monitor trends, benchmark against competitors, and bring in new ideas
  • Drive subscriber growth while improving database health and engagement

Requirements

  • 2–4 years of experience in email marketing, CRM, or direct response
  • Experience with Klaviyo or similar email platforms (flows, segments, templates, reporting)
  • Strong skills in campaign planning, execution, and performance optimisation
  • Data-focused mindset with confidence using Excel or Google Sheets to track and analyse results
  • Good working knowledge of customer segmentation and targeting logic
  • Ability to manage multiple projects and tight deadlines without dropping the ball
  • Solid written English and good communication with cross-functional teams
  • Creative thinker who also loves structure and testing
  • Comfortable owning projects, tracking KPIs, and learning fast

Benefits

  • Competitive salary + performance bonuses
  • Free designer glasses annually
  • Flexible working hours and remote working
  • Personal and professional development support
  • Learning & training budgets
  • A multicultural team (20+ nationalities, 200+ people) that moves fast and values great people
  • Real ownership and visibility in a channel that matters
SmartBuyGlasses logo

SmartBuyGlasses

SmartBuyGlasses Group (Motion Global Ltd.) is a leading global e-retailer specializing in designer eyewear, operating in over 30 countries. With a workforce of more than 200 employees, the company offers a wide range of prestigious eyewear brands, including Ray-Ban, Tom Ford, and Gucci. SmartBuyGlasses fosters a vibrant, international, and entrepreneurial culture that emphasizes rapid career advancement and personal development. The organization values passionate and effective employees, often promoting them quickly to managerial roles, where they can take ownership of their teams and contribute to the company's success.

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