Email Marketing Specialist - Remote

Overview

The Email Marketing Specialist plays a key role in the planning, execution, and optimization of email marketing initiatives. This role is responsible for managing audience segmentation, building and deploying emails, supporting QA processes, and driving continuous improvements in email performance. The Specialist will work closely with cross-functional teams to ensure timely and accurate campaign execution that aligns with strategic marketing goals. The ideal candidate has a strong attention to detail, solid organizational skills, and a proactive, data-driven approach to problem-solving.

In Short

• Plan, build, and execute email marketing campaigns, including newsletters, promotional emails, lifecycle automations, and triggered messages.
• Maintain and optimize audience segmentation, list hygiene, and campaign workflows within the email marketing platform.
• Collaborate with content, design, and marketing teams to develop email assets that align with brand voice and campaign objectives.
• Manage project timelines, document processes, and coordinate tasks across stakeholders to ensure smooth execution.
• Conduct thorough QA of email campaigns to ensure quality and accuracy.
• Ensure all emails are delivered on time and meet established performance standards and compliance requirements.
• Monitor campaign metrics, generate reports, and provide insights and recommendations to improve performance.
• Identify challenges and opportunities within email performance and propose actionable solutions.

Requirements

• Minimum of 2 years of experience in email marketing or digital marketing.
• Hands-on experience with email marketing and automation platforms.
• Strong understanding of email marketing best practices.
• Proven ability to manage multiple projects simultaneously.
• Experience collaborating cross-functionally using project management tools.

Benefits

• Competitive medical, dental, vision, life and disability plans.
• Free testing for employees and their families.
• 401k benefits and commuter benefits.
• Generous employee referral program.