Email Automation Specialist - Remote

Overview

Pavago is actively seeking an Email Automation Specialist for our client. This role is instrumental in leveraging ActiveCampaign to design and execute automated email campaigns that drive engagement and conversions. You'll play a critical role in optimizing workflows, segmenting audiences, and implementing personalized email sequences to enhance customer journeys.

In Short

• Design monthly email newsletters, lead nurturing automations, and landing pages.
• Develop and implement workflows and automations in ActiveCampaign.
• Plan and execute comprehensive campaigns for semi-annual sales and Black Friday.
• Proven track record in designing and executing successful email marketing campaigns.
• Strong creative skills and a strategic mindset.
• Adept at interpreting campaign data and metrics.
• Thrive in dynamic environments with adaptability and innovation.
• Driven by results and consistently strive to exceed goals.
• Preferred bachelor's degree in Marketing, Communications, or related field.
• Proficiency in ActiveCampaign, Shopify, and GoHighlevel.

Requirements

• Experience in digital marketing, particularly in email marketing and automation.
• Background in e-commerce or retail marketing is advantageous.
• Certifications in ActiveCampaign, Shopify, or related platforms are a plus.
• Strong skills in HTML/CSS for customizing landing pages and email templates.
• Ability to analyze campaign performance metrics and optimize strategies.

Benefits

• Opportunity to work in a dynamic team environment.
• Engagement in innovative marketing strategies.
• Collaboration with marketing and sales teams.
• Focus on maximizing email marketing effectiveness.
• Continuous learning and adaptation to new marketing trends.