B2C Marketing Specialist - Remote

Overview

Panopto is seeking a B2C Marketing Specialist to lead digital engagement and growth strategies across key platforms, focusing on social media and influencer partnerships to drive brand awareness and user acquisition.

In Short

• Develop and execute a multi-platform social media strategy.
• Manage influencer partnerships and campaigns.
• Oversee paid social media campaigns for user acquisition.
• Analyze performance metrics to optimize marketing efforts.
• Collaborate with cross-functional teams to align marketing strategies.
• Stay updated on social media trends and best practices.
• Build and manage social media communities.
• Utilize analytics tools for data-driven decision making.
• Manage multiple campaigns in a fast-paced environment.
• Drive growth through creative content and engagement strategies.

Requirements

• Bachelor’s degree in Marketing or related field.
• 3+ years of B2C marketing experience.
• Experience with social media and influencer marketing.
• Hands-on experience in paid social advertising.
• Strong analytical skills with proficiency in analytics tools.
• Creative content development skills.
• Exceptional communication and project management skills.
• Ability to thrive in a startup environment.

Benefits

• Dynamic and rapidly growing company culture.
• Opportunity to work with a dedicated team of professionals.
• Engagement in innovative marketing strategies.
• Possibility for career growth and development.
• Flexible working environment.