B2B Marketing Specialist - Remote

Overview

The B2B Marketing Specialist will join a growth-focused team within the marketing department, utilizing various marketing tools to drive lead generation and support digital product campaigns.

In Short

• Support inbound-led outbound and cold outreach strategies.
• Assist in executing digital product campaigns and custom sponsorships.
• Report on campaign status and suggest lead generation ideas.
• Create engaging emails and content to drive leads.
• Master cold email campaigns and understand conversion techniques.
• Analyze campaign performance for continuous improvement.
• Collaborate with sales, marketing, and customer success teams.

Requirements

• Experience with outbound sales strategies, including cold outreach.
• Familiarity with marketing tools like Clay and Smartlead.
• Desire for ownership and willingness to experiment with strategies.
• Passion for data analysis to shape campaigns.
• Strong copywriting skills across various platforms.
• Self-directed and able to manage multiple tasks effectively.
• Team player willing to support others and take on new challenges.
• Experience with project management tools is a plus.
• Basic understanding of Google Analytics is desirable.

Benefits

• 34 days of enhanced paid holiday including UK Bank holidays.
• Private medical and dental insurance.
• Life insurance (4x salary).
• Flexible working hours.
• Extensive tech gear kit provided.
• On-demand paid therapy and wellness classes.
• Corporate discounts and monthly flexible allowance.
• Personal learning and development budget.
• Paid volunteer and learning days.