Marketing Specialist - Remote

Overview

Anagram is the ultimate insurance billing platform for eye care providers, designed to save providers time and money while allowing doctors to focus on patient care. The Marketing Specialist will play a key role in driving customer engagement through effective marketing initiatives.

In Short

• Join the marketing team at Anagram, a leading insurance billing platform.
• Own direct marketing communication to guide customers and prospects.
• Manage customer-driving marketing initiatives.
• Collaborate cross-departmentally to enhance customer success.
• Thrive in a fast-paced, entrepreneurial environment.
• Execute email and automated lifecycle marketing campaigns.
• Build nurture campaigns through intelligent segmentation.
• Understand customer goals to optimize marketing strategies.
• Ensure strong communication of product updates to customers.
• Drive results through proactive campaign management.

Requirements

• 1+ year of experience in customer marketing and/or demand generation.
• Experience with marketing automation tools, HubSpot preferred.
• Familiarity with advertising platforms like Google, Facebook, and LinkedIn.
• Basic copywriting skills for email and ad messaging.
• Comfort with performance-based marketing and metrics analysis.
• Ability to work cross-functionally, especially with Sales.
• Results-driven and proactive in campaign management.
• Experience in a high-growth startup environment.
• Thrives in a collaborative, fast-paced setting.
• Flexible and takes initiative.

Benefits

• Opportunity to work in a fast-growing company.
• Collaborative and innovative work environment.
• Engage in meaningful work that impacts healthcare.
• Flexible work arrangements.
• Professional growth and development opportunities.