Director of Brand Marketing - Men's - Remote

Overview

As the Director of Brand Marketing for Nutrafol Men, you will be responsible for leading the brand strategy and driving campaigns that resonate with consumers, focusing on emotional connection and cultural relevance.

In Short

• Lead brand strategy and campaign execution for Nutrafol Men.
• Develop holistic brand experiences based on research and insights.
• Create compelling brand narratives and stories.
• Collaborate with cross-functional teams including creative, growth, and PR.
• Manage the Men’s brand team and oversee key initiatives.
• Conduct competitive reviews and market analyses.
• Monitor results and provide strategic recommendations.
• Assist in managing the brand marketing budget.
• Champion brand and customer relationships.
• Work with external vendors and freelancers as needed.

Requirements

• 8-12 years of marketing or brand management experience, preferably in wellness and DTC.
• 5+ years of team management experience.
• Proven track record in creating innovative brand strategies.
• Experience in fast-growing, high-paced environments.
• Strong analytical and strategic thinking skills.
• Exceptional communication skills.
• Ability to manage multiple projects and thrive in ambiguity.
• Strong sense of ownership and urgency.
• Attention to detail and passion for brand development.
• Experience with male-focused DTC brands is a plus.

Benefits

• Fully remote work experience.
• Comprehensive medical, dental, and vision package.
• 401K with employer match.
• Quarterly Bonus Program.
• Flexible PTO.
• Wellness breaks and stipends.
• Free lunch on Tuesdays and Thursdays.
• Annual learning and development stipend.
• Free Nutrafol subscription.
• Pet insurance and benefit programs.