Senior Associate, Performance Marketing (Paid Social) - Remote

Overview

Nutrafol is seeking a driven Performance Marketing Senior Associate to manage and optimize paid social media channels, focusing on new customer acquisition and retention initiatives.

In Short

• Manage day-to-day account and campaign management of paid social ad programs on Meta.
• Execute ad launches, audience updates, and optimizations.
• Monitor campaign performance and manage budgets.
• Collaborate with creative teams for content needs.
• Plan and execute a testing roadmap for paid social media initiatives.
• Report on performance findings with optimization recommendations.
• Work cross-functionally with brand and tech teams.
• Troubleshoot performance challenges on paid social platforms.
• Manage partnerships with external account representatives.
• Support new channel launches focused on user acquisition.

Requirements

• 3-5 years experience in paid social media performance marketing.
• Strong background in Meta Ads Manager.
• Growth mindset and passion for performance marketing.
• Self-starter with a track record of executing paid social programs.
• Experience with web analytics tools like Google Analytics.
• Analytical mindset and creative thinker.
• Excellent communication skills.
• Ability to adapt to changes in the market.
• Proven ability to meet KPIs with a brand-centric approach.
• Enjoy working collaboratively with marketers and designers.

Benefits

• Fully remote work experience.
• Comprehensive medical, dental, and vision package.
• 401K with employer match.
• Quarterly Bonus Program.
• Flexible PTO.
• Wellness breaks and stipends.
• Free lunch on select days.
• Annual learning & development stipend.
• Free Nutrafol subscription.
• Pet insurance and benefit programs.