Director of Paid Social - Remote

Overview

We’re a growing company. Everything we do, we do to help people grow into the best version of themselves. As the pioneers of hair wellness, we create clinically tested products for hair growth and provide support for people at every step of their hair journey.

In Short

• Lead development and execution of innovative media strategies.
• Own substantial media budgets across Meta, TikTok, Reddit, and other platforms.
• Guide a team of channel experts to drive acquisition.
• Blend data-driven decision-making with creative and audience understanding.
• Define KPIs and implement performance tracking frameworks.
• Translate complex data into business narratives for senior leadership.
• Mentor and develop a team of paid social managers.
• Stay ahead of social media trends and algorithm changes.
• Collaborate with Creative, Influencer, and Brand teams.
• Identify opportunities to improve processes and workflows.

Requirements

• 8 - 10+ years of experience in paid social media management.
• 5 years of experience in hiring and leading teams.
• Deep expertise in Meta Ads Manager and TikTok Ads Manager.
• Experience leveraging MTA or MMM for customer acquisition.
• Strong analytical skills with Excel or data visualization tools.
• Proven ability to manage large budgets and meet CPA targets.
• Excellent communication skills for strategic recommendations.
• Comfortable in a fast-paced, results-driven environment.

Benefits

• Fully remote work experience.
• Comprehensive medical, dental, and vision package.
• 401K with employer match.
• Quarterly Bonus Program.
• Flexible PTO.
• Wellness breaks and free lunch twice a week.
• Monthly stipends for wellness, internet, and cell phone.
• Annual learning & development stipend.
• Free Nutrafol subscription.
• Pet insurance discounts.