Director of Social - Remote

Overview

As Director of Social at Chime, you’ll define how our brand lives in culture — and lead the team that brings that vision to life. Your role extends beyond content creation; you'll align our social media efforts with the company's broader marketing goals, ensuring we capture attention, and drive engagement. Harnessing data-driven insights, your leadership will refine and elevate our approach, building on Chime’s recent acclaim as one of TIME's World's Best Brands of 2024, and pushing the boundaries of how a banking app connects with its community.

In Short

• Own and evolve Chime’s social media vision and strategy, ensuring it aligns with brand and business goals while pushing creative boundaries across platforms.
• Lead the day-to-day execution of social campaigns across Instagram, TikTok, YouTube, X, Facebook, Threads and emerging platforms — balancing always-on content with tentpole moments.
• Mentor and empower a team of social strategists, providing clear direction, fostering creativity, and championing their growth and development.
• Translate insights into action — use data, cultural trends, and audience behavior to shape content strategies, inform campaign direction, and continually optimize performance.
• Act as the brand’s real-time voice — leading how Chime shows up in trending moments, cultural conversations, and community dialogue.
• Be the driving force behind creative risk-taking and innovation, staying ahead of platform updates, content formats, and creator partnerships to keep Chime at the forefront of social and culture.

Requirements

• 10+ years of experience in social media marketing, brand strategy, or digital content, with 5+ years leading high-performing teams in a fast-paced, creative environment.
• Proven success developing and scaling multi-channel social media strategies across platforms like Instagram, TikTok, and YouTube, with a strong comprehension of emerging channels.
• Deep knowledge of social-first storytelling, content trends, platform algorithms, and cultural moments — with a track record of building culturally relevant and high-performing content.
• Strong cross-functional collaborator, experienced in partnering with Creative, Brand, Product Marketing, Compliance, and Growth teams to deliver integrated campaigns.
• Highly data-literate and performance-driven, with experience setting KPIs, using social analytics and insights to optimize strategy, and communicating results to leadership.
• Exceptional communication and leadership skills, with a passion for mentoring and developing talent and building inclusive, creative team cultures.
• A curious mind that spots emerging trends early — and a proactive spirit with a bias for action.

Benefits

• A thoughtful hybrid work policy that combines in-office days and trips to team and company-wide events depending on location to ensure you stay connected to your work and teammates, whether you’re local to one of our offices or remote.
• Hybrid work perks like backup child, elder and/or pet care, as well as a subsidized commuter benefit.
• Competitive salary based on experience.
• 401k match plus great medical, dental, vision, life, and disability benefits.
• Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off.
• 1% of your time off to support local community organizations of your choice.
• Annual wellness stipend to use towards eligible wellness related expenses.
• Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents.
• Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
• In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!
• A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress.