Performance Marketing Manager - Paid Social - Remote

Overview

Sporty Group is seeking a highly driven Performance Marketing Manager to lead user acquisition efforts across paid social channels for both web and app platforms, contributing to the expansion of their innovative online gaming brand.

In Short

• Lead and execute user acquisition campaigns across Meta, TikTok, X, and other paid social platforms.
• Manage end-to-end campaign operations focusing on performance goals.
• Continuously test and iterate on creatives and audience strategies.
• Collaborate with creative, analytics, BI, and product teams.
• Monitor and analyze campaign performance using various tools.
• Run structured A/B tests to improve funnel conversion.
• Stay updated on paid social trends and platform updates.
• Build strong relationships with platform representatives.

Requirements

• 3+ years of experience in performance marketing or user acquisition.
• Proven ability to manage campaigns across web and app.
• Fluency in English; additional languages are a plus.
• Deep expertise in Meta Ads Manager and TikTok Ads.
• Strong analytical mindset and data interpretation skills.
• Solid understanding of digital marketing mix and funnel optimization.
• Comfortable in a fast-paced, data-driven environment.

Benefits

• Opportunity to work with a top-ranked online gaming brand.
• Collaborative and innovative team environment.
• Access to the latest marketing tools and technologies.
• Flexible working arrangements.