NPM Audience Data Manager, Sponsorship - Remote

Overview

A thriving, mission-driven multimedia organization, NPR produces award-winning news, information, and music programming in partnership with hundreds of independent public radio stations across the nation. The NPR audience values information, creativity, curiosity, and social responsibility – and our employees do too. We are innovators and leaders in diverse fields, from journalism and digital media to IT and development. Every day, our employees and member stations touch the lives of millions worldwide.

Across our organization, we’re building a workplace where collaboration is essential, diverse voices are heard, and inclusion is the key to our success. We are committed to doing the right thing in our journalism and in every role at NPR. This means that integrity, adherence to our ethical standards, and compliance with legal obligations are fundamental responsibilities for every employee at NPR.

In Short

• This role actively collaborates with product, sales, programmatic and digital operations teams.
• Manage audience data segments for sponsorship across NPR.
• Build and maintain first-party data segments within DMP.
• Oversee onboarding of data partners and activation of their segments.
• Serve as primary contact on sponsorship-related data targeting.
• Collaborate with product team to oversee a strategic roadmap for data products.
• Identify new identity partners to improve programmatic performance.
• Support compliance with privacy legislation.
• Provide training sessions and documentation for cross-departmental support.
• Analyze performance of identifiers and signals across programmatic demand partners.

Requirements

• 4+ years in advertising operations, programmatic management, or audience analytics.
• 2+ years operating a data management platform (DMP).
• Excellent written and verbal communication skills.
• Experience in customer service or client-facing roles.
• Attention to detail and ability to work independently.
• Project management experience with multiple teams.

Benefits

• Comprehensive benefits for employees and dependents.
• Access to health and wellness programs.
• Paid time off and financial well-being options.
• Medical, dental, vision, and life insurance options.
• Voluntary retirement savings options.