Customer Lifecycle Marketing Manager EMEA - Remote

Overview

As the Customer Lifecycle Marketing Manager for EMEA, you will execute the execution of customer expansion, adoption, and engagement programs across the EMEA region. This role focuses on translating global customer lifecycle marketing strategy into regionally relevant programs that drive upsell, cross-sell, retention, and long-term customer value.

In Short

• Execute EMEA-focused customer lifecycle marketing programs that support upsell, cross-sell, product adoption, and renewals.
• Localize global expansion and lifecycle stage frameworks to reflect EMEA market dynamics.
• Partner with EMEA Customer Success and Sales leaders to align programs to regional renewal and expansion motions.
• Collaborate with Customer Success and Data teams to identify expansion opportunities.
• Own and report on EMEA lifecycle campaign performance KPIs.
• Leverage Salesforce, Pardot, and other tools to connect customer behavior to revenue impact.
• Execute EMEA customer lifecycle programs from onboarding through renewal.
• Plan and execute EMEA customer-specific events.
• Design and execute A/B testing to optimize lifecycle performance.
• Continuously refine targeting and messaging based on insights.

Requirements

• 5+ years of B2B SaaS customer or lifecycle marketing experience.
• Experience building targeted, behavior-driven lifecycle programs.
• Proven track record of driving measurable expansion pipeline and renewal impact.
• Experience executing global lifecycle frameworks in regional markets.
• Hands-on experience with CRM and marketing automation tools.
• Strong analytical, communication, and project management skills.
• Ability to operate with urgency in a fast-scaling environment.
• Industry experience in IT, MSP, cyber security, or endpoint management required.

Benefits

• Flexible working hours with hybrid office options.
• Access to Corporate Benefits Platform with discounts.
• Develop skills through a renowned training platform.
• Competitive compensation.
• Collaborate with an international and intercultural workforce.