Social Media & Digital Content Manager - Remote

Overview

We are seeking a Social Media & Digital Content Manager to enhance the presence of NETGEAR for Business across social platforms, targeting end users and channel partners in the enterprise networking space. You will develop and execute strategic social media initiatives that drive engagement, brand awareness, and lead generation within the commercial networking sector. You’ll create compelling content tailored to AV/IT professionals, oversee multi-platform campaigns, and leverage AI-driven tools and insights to optimize performance. This role involves managing influencer partnerships, aligning messaging with business objectives, and staying ahead of industry trends. Your work will bridge the technical features of NETGEAR solutions with practical use cases for businesses. This is a hybrid role, expected to be onsite 3 days a week in our San Jose HQ.

In Short

• Develop and implement a comprehensive social media strategy aligned with NETGEAR Business objectives.
• Target B2B / ENTERPRISE audiences, including AV and IT professionals, resellers, and end-users.
• Optimize campaigns for LinkedIn, Twitter, YouTube, and emerging B2B / Enterprise-friendly platforms.
• Produce engaging content, such as thought leadership posts, video tutorials, case studies, and success stories.
• Use AI tools to analyze content performance and optimize for better engagement.
• Collaborate with product and sales teams to align messaging with business goals.
• Foster relationships with industry influencers, partners, and customer communities.
• Track KPIs such as engagement rates, follower growth, website traffic, and lead generation.
• Monitor industry trends, competitor activities, and emerging technologies in networking and AV/IT.
• Provide recommendations to refine social media strategies and content focus.

Requirements

• Minimum of 5 years of experience in B2B / Enterprise / Fortune-5000 social media marketing, preferably in IT and/or enterprise networking.
• Proven expertise in using social media to target resellers, end users, and AV/IT professionals.
• Strong knowledge of LinkedIn and YouTube for business networking and content dissemination.
• Demonstrable success in generating leads and driving customer engagement via social platforms.
• Familiarity with enterprise networking, AV/IT solutions, and the reseller ecosystem.
• Experience with building and managing an employee advocacy program, using industry-standard tools and platforms.
• Proficiency with AI tools and platforms and data analysis.
• Flexible team player willing to ramp up quickly and take ownership.

Benefits

• Opportunity to work in a dynamic and innovative environment.
• Engagement with cutting-edge technology and industry trends.
• Collaboration with a talented and diverse team.
• Professional development and growth opportunities.
• Competitive compensation and benefits package.