Senior Director of Performance Marketing - Remote

Overview

Nav is the leading credit and financial health platform used by more than 2.4 million small business owners in the United States. We’re on a mission to give every small business owner the chance to succeed. The team views each day as an opportunity to challenge the norm, push boundaries, and create meaningful products, services, and experiences that make a positive difference for small business owners each and every day.

In Short

• Build and lead a team of performance marketing specialists across paid channels and SEO.
• Develop and execute a comprehensive performance marketing strategy to drive user acquisition and retention while optimizing LTV:CAC.
• Own the growth roadmap for all paid channels including SEM, social media, display, and emerging channels like direct mail and TV.
• Lead SEO strategy and execution, collaborating with technical and content teams to improve organic visibility and traffic.
• Establish robust measurement frameworks, attribution models, and incrementally testing protocols.
• Forecast and manage marketing budgets effectively to meet growth and efficiency targets.
• Build and optimize the marketing technology stack needed to scale operations.
• Collaborate closely with creative and content teams to develop and test high-performing marketing assets.
• Create and present strategic roadmaps and performance reports to leadership.
• Stay current with industry trends and identify new channel opportunities to drive growth.

Requirements

• 10+ years of experience in performance marketing, including quickly scaling budgets.
• Bachelor's degree required; MBA or advanced degree in a relevant field preferred.
• Proven track record of scaling user acquisition through paid and organic channels.
• Demonstrated success building and leading high-performing marketing teams.
• Deep expertise in SEM, paid social, display advertising, and measurement.
• Experience scaling campaigns across channels like direct mail and TV with a performance driven approach.
• Strong understanding of SEO best practices and ability to drive organic growth.
• Expertise in marketing attribution, incrementally testing, and marketing analytics.
• Proficiency with marketing technology platforms and data visualization tools.
• Experience building marketing operations from the ground up.

Benefits

• Competitive Pay.
• Company Ownership.
• Unlimited Vacation.
• Benefits Day One.
• 6 Weeks Paid Parental Leave.
• Work From Anywhere.
• Flexible Work Arrangements.
• Free Telehealth and Telemental Health For All Employees.
• Employee Networking and Events.
• Learning and Development Opportunities.