Regional Brand Manager: UK & Europe - Remote

Overview

Mukuru is a fast-paced, rapidly growing fintech business, offering a unique opportunity to make a tangible impact in the financial services sector. As we expand across the globe, we are seeking a dynamic and results-driven Regional Brand Manager to lead the charge in enhancing the Mukuru brand's presence in your specific region. This role will require close collaboration with cross-functional teams to boost brand awareness, recognition, and loyalty, while maintaining alignment with Mukuru’s global brand strategy.

In Short

• Develop a region-specific brand strategy aligned with Mukuru’s expansion plans.
• Conduct market segmentation analysis to identify target customer demographics.
• Manage regional-specific messaging guidelines for consistent communication.
• Compile market research reports on trends and regulatory changes.
• Manage a calendar of region-specific brand campaigns.
• Oversee strategic partnerships to enhance brand credibility.
• Report on campaign performance and customer engagement metrics.
• Regularly assess market opportunities and customer feedback.
• Localize value propositions for the regional market.
• Collaborate with cross-functional teams to ensure impactful brand campaigns.

Requirements

• Proven experience in brand management or marketing roles.
• Strong analytical skills for market research and competitive analysis.
• Excellent communication and collaboration skills.
• Ability to develop and execute strategic marketing plans.
• Experience in managing brand campaigns and partnerships.
• Familiarity with customer engagement strategies.
• Ability to adapt messaging for diverse regional audiences.
• Strong project management skills.
• Proficiency in analyzing data and reporting metrics.
• Passion for fintech and understanding of the financial services sector.

Benefits

• Opportunity to make a significant impact in a growing fintech company.
• Collaborative work environment with cross-functional teams.
• Remote work flexibility.
• Professional development opportunities.
• Inclusive company culture that values diversity.
• Competitive compensation package.
• Access to innovative projects and initiatives.
• Supportive leadership and mentorship.
• Work-life balance initiatives.
• Engagement in meaningful work that aligns with personal values.