Product Marketing Lead, Motive Platform - Remote

Overview

The Product Marketing Lead for Motive’s Integrated Operations Platform will own the go-to-market strategy for the product offering, focusing on launches for new product lines and positioning Motive as an industry leader.

In Short

• Develop and execute go-to-market plans for the Integrated Operations Platform.
• Drive product launches and feature releases.
• Define positioning and messaging for key audiences.
• Leverage data and customer insights for product strategy.
• Develop sales collateral and training materials.
• Collaborate with demand generation and content marketing teams.
• Understand industry trends and buyer personas.
• Act as the voice of the customer within the organization.
• Influence product roadmap decisions based on feedback.
• Develop co-marketing initiatives with channel teams.

Requirements

• Bachelor's degree in Marketing or related field; MBA preferred.
• 7+ years in SaaS product marketing or B2B marketing.
• Experience marketing to CTO/CISO persona is preferred.
• Ability to translate technical features into customer benefits.
• Proven track record in driving GTM strategies.
• Excellent communication and storytelling skills.
• Ability to manage multiple projects and priorities.
• Agile and adaptable to market dynamics.

Benefits

• Health, pharmacy, optical and dental care benefits.
• Paid time off and sick leave.
• Short-term and long-term disability coverage.
• Life insurance and 401k contribution.