Senior Manager Direct Marketing - Remote

Overview

The Senior Manager of Direct Marketing is responsible for planning and implementing Mercy Corps’ mass market direct marketing channels/programs with a focus on renewal, reactivation, and upgrading of the mass market donor file.

In Short

• Manage direct marketing campaigns across multiple channels.
• Develop annual campaign goals aligned with fundraising strategy.
• Collaborate with internal teams and external partners.
• Utilize data to track campaign performance and adjust strategies.
• Oversee content production for fundraising communications.
• Ensure alignment of messaging with organizational goals.
• Maintain campaign schedules and budgets.
• Analyze and report on fundraising effectiveness.
• Stay updated on industry trends and best practices.
• Foster a culture of collaboration and continuous learning.

Requirements

• Bachelor's degree in Marketing or related field.
• 6+ years of experience in direct response fundraising marketing.
• Track record of successful multi-channel campaigns.
• Strong storytelling and communication skills.
• Experience in data-driven decision making.
• Excellent attention to detail and project management skills.
• Ability to work in cross-functional teams.
• Experience managing vendor relationships.
• Proficient in leveraging analytics for strategy development.
• Portfolio of writing samples required.

Benefits

• Flexible work environment with remote options.
• Professional development opportunities.
• Collaborative and inclusive workplace culture.
• Impactful work contributing to global humanitarian efforts.
• Competitive salary and benefits package.