Senior Marketing Manager - Remote

Overview

The Senior Marketing Manager is responsible for leading both the strategic direction and operational execution of Wayside’s marketing function. This role ensures that marketing initiatives are clearly prioritized, strategically planned, and systematically executed in alignment with company goals.

In Short

• Manage and develop the marketing team while coordinating cross-functional partners.
• Own the annual marketing strategy and campaign roadmap to support product adoption.
• Lead marketing campaigns across multiple channels, ensuring consistent messaging.
• Oversee budget management and alignment with sales pipeline goals.
• Develop marketing plans for new product launches and brand stewardship.
• Coordinate conference and trade show strategies to maximize impact.
• Ensure marketing supports the full customer lifecycle.
• Establish marketing performance metrics aligned with business objectives.
• Manage marketing technology platforms and ensure data quality.
• Lead cross-functional collaboration between marketing, sales, and product teams.

Requirements

• 5+ years of marketing leadership experience.
• Experience managing integrated marketing campaigns.
• Strong project management and workflow management expertise.
• Experience with marketing automation platforms (Pardot, HubSpot).
• Strong data analysis and reporting capabilities.
• Excellent communication and collaboration skills.
• Experience in K-12 or educational publishing.
• Accountability for team performance and outcomes.

Benefits

• Competitive compensation with base salary and uncapped potential.
• Health insurance options including dental and vision.
• Retirement savings plan with employer contribution.
• Paid holidays and work/life balance as a company value.