Marketing Manager - Remote

Overview

We are seeking a Marketing Manager to lead our efforts in managing all marketing channels including social media, pay-per-click (PPC) advertising, search engine optimization (SEO), email marketing, and the company website. This role involves designing, executing, and optimizing digital campaigns to enhance lead generation, nurturing leads through the sales funnel, and driving conversions. The manager will leverage deep insights from analytics to refine strategies and improve overall marketing effectiveness.

In Short

• Overseeing the functional areas of the department, establishing best practices including managing Digital Marketing functions.
• Develop and implement comprehensive digital marketing strategies to increase brand visibility and engage customers.
• Manage and optimize PPC campaigns, SEO initiatives, and email marketing campaigns.
• Analyze digital marketing analytics across all channels to enhance campaign performance.
• Work closely with content, sales, and design teams to ensure cohesive messaging.
• Collaborate with team members to ensure all digital marketing efforts are integrated.
• Craft and manage email marketing strategies to nurture leads.
• Oversee the maintenance and content strategy for the company website.
• Share insights and make data-driven decisions to enhance marketing ROI.
• Other duties as assigned.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or equivalent experience.
• 5+ years of experience in digital marketing with a proven track record in managing PPC campaigns, SEO, and email marketing.
• Leadership qualities with the ability to motivate and manage a team.
• Strong understanding of customer segmentation and journey mapping.
• Proficient with marketing analytics tools and digital marketing platforms.
• Excellent analytical, communication, and project management skills.
• Creative thinker with the ability to work independently and collaboratively.

Benefits

• Competitive compensation with achievement-based incentives.
• Health insurance options including dental and vision.
• Retirement savings plan with employer contribution.
• Employer-paid STD and LTD policies.
• Paid holidays and work/life balance as a company value.