Head of Digital Experience & Conversion Rate Optimization - Remote

Overview

The Head of Digital Experience & Conversion Rate Optimization will architect and optimize the entire pre-conversion customer journey at Maximus, a telehealth company focused on performance medicine.

In Short

• Lead the optimization of the Maximus marketing website.
• Migrate from Sanity CMS to Webflow for improved efficiency.
• Develop a test-and-learn program for landing pages.
• Utilize AI tools for rapid site updates.
• Implement personalization strategies for user experience.
• Drive SEO strategy for organic growth.
• Map the entire prospect journey from awareness to conversion.
• Manage lifecycle marketing campaigns.
• Collaborate with product management for customer experience insights.
• Define key acquisition metrics and build dashboards.

Requirements

• 7+ years in digital marketing with expertise in conversion optimization.
• Experience with AI coding and productivity tools.
• Track record of improving conversion rates for D2C brands.
• Expertise in SEO and web optimization.
• Experience with A/B testing and analytics tools.
• Ability to manage designers and marketing resources.
• Experience with lifecycle marketing programs.
• Fluency in tools like Webflow, Google Analytics, and more.
• Bachelor’s degree in Marketing or related field.

Benefits

• Competitive compensation package including equity.
• Comprehensive health and wellness benefits.
• Flexible work arrangements.
• Budget for continuous learning and professional development.
• Opportunity to build a category-defining digital acquisition engine.