Conversion Rate Optimization Lead - Remote

Overview

Array is a financial innovation platform that helps digital brands, financial institutions, and fintechs get compelling consumer products to market faster. We deliver a suite of credit and identity monitoring tools, privacy protection, and a financial ads marketplace via embeddable widgets or a clean, modern API. Our white-label offerings help drive revenue and increase engagement for our customers while empowering millions of consumers to achieve their financial goals.

In Short

• Optimize the front-end experience to increase conversion rates, user engagement, and ROI.
• Lead user testing initiatives to improve onboarding, application flows, and overall product usability.
• Analyze user behavior and A/B test results to identify and remove barriers to conversion.
• Drive initiatives to improve customer acquisition, organic growth, and return on spend.
• Collaborate across teams to align business goals, user needs, and product strategy.
• Monitor key metrics (e.g., conversion rate, CAC) and develop actionable insights to boost performance.

Requirements

• Strong experience in conversion rate optimization, with a focus on user engagement and ROI on a freemium (free to premium) product in the market.
• Strong technical skills, including SQL, and the ability to synthesize and act on data independently.
• Proven expertise in user testing, A/B testing, and optimizing consumer-facing experiences.
• Demonstrated success in growing key metrics (e.g., conversion rate, monthly active users) through data-driven initiatives.
• Experience working on B2B2C products, balancing business partner needs with end-user interactions.
• Familiarity with product metrics like CAC and ROI, and experience improving performance without excessive reliance on paid ad spend.

Benefits

• Full medical, dental, and vision, premiums covered at 100% for full-time employees and 70% for dependents
• Unlimited PTO and sick leave + 14 company holidays to encourage a healthy work-life blend
• 100% 401k match up to 4% with immediate vesting
• Generous and competitive parental leave for all parents
• $1,000 desk setup subsidy to set-up your unique remote office
• $100/month to subsidize wifi/cell phone expenses
• Summer Fridays (half-day Fridays) typically from late May to the end of August
• Arrayaversary Kits for work anniversaries