Head of Conversion Rate Optimization (CRO) - Remote

Overview

Directive Consulting is a global leader in SaaS marketing, renowned for our Customer Generation methodology, which focuses on driving qualified leads and conversions for our clients. We are seeking a dynamic CRO Director to lead our Conversion Rate Optimization efforts, helping us deliver exceptional client results and achieve department growth.

In Short

• Lead the transformation of the team from design-focused to conversion-focused.
• Develop and implement CRO methodologies aligned with customer acquisition strategies.
• Collaborate with sales on pitches and upsell opportunities.
• Own team development and upskill designers in CRO principles.
• Ensure financial success by maintaining department margins and achieving revenue targets.
• Drive thought leadership in CRO and contribute to marketing initiatives.
• Work with clients to identify conversion opportunities and lead A/B testing.
• Report on CRO performance with actionable insights.

Requirements

• 5+ years of experience in Conversion Rate Optimization in B2B SaaS.
• Experience managing or transforming teams towards CRO.
• Strong understanding of optimization tools like Google Optimize and Optimizely.
• Proven experience working with marketing and sales teams.
• Excellent leadership and communication skills.
• Ability to thrive in a fast-paced, performance-driven environment.

Benefits

• Comprehensive medical, dental, and vision insurance.
• Unlimited PTO with a minimum of two weeks.
• 401(k) with a 3% company match.
• Annual bonus based on tenure.
• Annual anniversary trip.