LinkedIn Strategist - Remote

Overview

The LinkedIn Strategist is a key role within our new social media consultancy, Abe Agency, focusing on innovative strategies for B2B clients to leverage LinkedIn advertising.

In Short

• Lead social media accounts and support client contacts.
• Build quarterly strategies for clients.
• Manage and optimize budgets for paid media campaigns.
• Communicate results and create custom strategies.
• Drive cross-sells and upsells through client relationships.
• Execute and optimize LinkedIn advertising campaigns.
• Analyze campaign performance data to inform decisions.
• Work closely with the Associate Director to meet client goals.
• Travel to visit clients as needed.
• Foster a culture of innovation and growth within the team.

Requirements

• 2+ years in performance/digital marketing, preferably B2B.
• Expertise in LinkedIn Ads and paid social advertising.
• Proficiency in advertising tools like LinkedIn Campaign Manager.
• Strong understanding of campaign optimization and performance metrics.
• Ability to analyze data using tools like Google Analytics.
• Experience with audience segmentation and targeting.
• Proven success with mid-market or enterprise accounts.
• Excellent communication and storytelling skills.
• Strong organizational skills and ability to manage multiple projects.
• Passion for advertising and a competitive mindset.

Benefits

• Medical, dental, and vision insurance with employer contributions.
• Mental health support and wellness programs.
• Unlimited PTO and paid holidays.
• 401(k) plan with company match.
• Annual performance bonuses.