Account Strategist, LinkedIn Advertising - Remote

Overview

Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the LinkedIn Strategist of our dreams!

We’re excited to announce a bold new expansion within the Directive family: the launch of a specialized consultancy focused exclusively on social media advertising. This new venture will offer a distinct identity within our established brand, built to push the boundaries of social media marketing for B2B clients. This agency will be a hub for innovative strategies, helping clients leverage the full power of LinkedIn to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you!

We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We’re future-focused and are looking for the right Strategist with a growth mindset to join our evolving team!

We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the LinkedIn media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency. Directive has a proven playbook of GTM product success, with the successful launch of our Start-Up division, the fastest growing department in Directive’s history. We’re applying that same success to this new venture and we want you to be a part of it!

In Short

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Understand client positioning and unique value propositions
• Execute and optimize advertising campaigns within LinkedIn
• Drive cross-sells, upsells, and referrals via client relationships
• Analyze campaign performance data
• Communicate results with client point of contact
• Manage multiple projects simultaneously

Requirements

• 2+ years experience in performance/digital marketing agency
• Deep expertise in paid social advertising, specifically LinkedIn Ads
• Understanding of different Ad Units within LinkedIn
• Proficiency in advertising platforms like LinkedIn Campaign Manager
• Strong understanding of Paid principles
• Ability to analyze campaign performance data
• Experience with audience segmentation
• Proven success with mid-market or enterprise accounts
• Ability to articulate strategy and tell stories with data
• Quality-obsessed with a problem-solving mindset

Benefits

• Medical, dental, vision plans, disability, and life insurance coverage
• Access to certified therapists and mental health support
• Unlimited PTO, paid company holidays, and birthday off
• Traditional and Roth 401(k) with a company match
• Annual bonus based on tenure