Account Strategist, LinkedIn Advertising - Remote

Overview

Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the LinkedIn Strategist of our dreams!

We’re excited to announce a bold new expansion within the Directive family: the launch of Abe Agency, a specialized consultancy focused exclusively on social media advertising. This new venture will offer a distinct identity within our established brand, built to push the boundaries of social media marketing for B2B clients. This agency will be a hub for innovative strategies, helping clients leverage the full power of LinkedIn to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you!

We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We’re future-focused and are looking for the right Strategist with a growth mindset to join our evolving team!

We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the LinkedIn media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency. Directive has a proven playbook of GTM product success, with the successful launch of our Start-Up division, the fastest growing department in Directive’s history. We’re applying that same success to this new venture and we want you to be a part of it!

In Short

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with any vendors or operational partners
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Drive cross-sells, upsells and referrals via client relationships
• Execute and optimize advertising campaigns within LinkedIn

Requirements

• 2+ years experience working at a performance/digital marketing agency
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of different Ad Units within LinkedIn
• Proficiency in using advertising platforms and tools
• Strong understanding of Paid principles
• Ability to analyze campaign performance data
• Experience with audience segmentation
• Proven success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data

Benefits

• Medical, dental, vision plans, disability, and life insurance coverage
• Access to mental health resources and physical therapy
• Unlimited PTO and paid holidays
• Traditional and Roth 401(k) with a company match
• Annual bonus based on tenure