Google Advertising Strategist - Remote

Overview

The Google Ads Specialist provides research, planning, and execution of campaigns to drive the client’s short and long-term business objectives through the use of Google AdWords.

In Short

• Build out and maintain Google Advertising campaigns for clients based on the client's goals
• Implement tracking techniques to track campaign success
• Work with Account Managers to ensure client success
• Report on progress and changes made to the campaigns daily
• Report on results of the campaigns weekly or monthly
• Explain complex digital ad dynamics in an easy to comprehend way

Requirements

• Minimum 3 years of proven expert knowledge of Google AdWords and Current AdWords Certifications required
• Google Analytics (GA4) experience required
• Knowledge of digital marketing technologies, including targeting and media tracking tools
• Knowledge of optimizing campaign structures & bidding strategies
• Strong analytical skills, including data manipulation and campaign performance analysis
• Exceptional written and verbal communication skills (English)

Benefits

• Highly self-motivated individual.
• Strong organizational and analytical skills are a must for success.
• Personable and excellent communication skills; with emphasis on customer service.
• Ability to perform analysis to identify growth/optimization opportunities
• Adapt to constantly changing situations; ability to perform multiple tasks with multiple priorities.
• Able to work under pressure; flexible and able to work with all types of personalities.