Google Ads Strategist - Remote

Overview

GrowthAssistant is looking for a Senior Paid Search Specialist for our growth marketing team. This teammate will help managing and optimizing Google Ads campaigns (Search, Pmax, Display, YouTube), refining lead quality, and targeting CPA/ROAS. The candidate will use DSA to identify opportunities, transition successful campaigns to manual management, and write ad copy for compliance. Responsibilities include daily reporting, performance analysis, budget adjustments, and weekly meetings to review campaign performance, with a $500k monthly ad spend.

In Short

• Campaign Optimization: Continuously monitor and refine Google Ads campaigns to improve lead quality, conversion rates, and ROI.
• DSA Management: Oversee the Dynamic Search Ads campaigns and assess performance data.
• Ad Copywriting & Compliance: Write and review ad copy, ensuring compliance with regulations.
• Budget & Bid Management: Adjust campaign budgets and bids based on performance data.
• Daily Reporting: Compile and send daily health-check reports.
• Performance Analysis: Analyze keyword-level, ad-group, and campaign-level performance.
• Weekly Performance Reviews: Prepare weekly slide decks with performance snapshots.

Requirements

• Expertise in Google Ads: In-depth knowledge of Google Search, Pmax, and DSA.
• Analytical Proficiency: Strong skills in analyzing campaign performance data.
• Ad Copywriting & Compliance: Experience in writing ad copy and ensuring compliance.
• Experience with Budget Management: Managing significant ad budgets ($500k/month).
• DSA Expertise: Ability to manage and refine DSA campaigns.
• Reporting and Tools Proficiency: Skilled in using Google Sheets for reporting.

Benefits

• Work From Home
• Attendance, Performance, and Referral Bonuses
• Paid Holidays and Time Offs
• Health Insurance Card