Content Marketing Strategist - Remote

Overview

The Content Marketing Strategist at Directive is responsible for creating and managing custom marketing strategies for clients, focusing on enhancing search visibility and delivering compelling content.

In Short

• Develop and implement custom marketing strategies aligned with client goals.
• Utilize analytics to optimize strategies over time.
• Collaborate with internal teams to ensure strategic alignment.
• Craft creative briefs for content campaigns based on insights.
• Analyze data to establish measurable client goals.
• Oversee project execution and manage workflows using Asana.
• Act as the main point of contact for clients.
• Prepare and present updates on client strategy progress.
• Conduct comprehensive SEO audits and optimization strategies.
• Leverage tools like SEMrush and Google Analytics for insights.

Requirements

• Deep understanding of content strategy and technical SEO.
• Experience in B2B tech and SaaS marketing.
• Strong project management skills.
• Excellent communication and relationship-building skills.
• Proficiency in Google Analytics, SEMrush, and Asana.
• Ability to analyze data and provide actionable insights.
• Experience with SEO audits and optimization.
• Familiarity with content creation and campaign management.
• Ability to work in a remote-first environment.
• Strong analytical and problem-solving skills.

Benefits

• Set living wage and comprehensive health coverage.
• Unlimited PTO with a minimum of two weeks off.
• 401(k) plan with company match.
• Annual bonus based on tenure.
• Access to mental health resources and wellness programs.
• Annual anniversary trip with peers and leadership.
• Flexible work environment with remote options.
• Professional development opportunities.
• Inclusive and diverse workplace culture.
• Support for work-life balance.