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Senior LinkedIn Strategist - Remote

Posted 4 weeks ago
Marketing
Full Time
Canada

Overview

Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior LinkedIn Strategist of our dreams!

In Short

  • Oversee and lead a collection of Social Media accounts
  • Serve as direct support to client contacts
  • Weekly communication with vendors or operational partners
  • Build strategies for clients each quarter
  • Create, maintain, and optimize budgets for paid media campaigns
  • Provide fractional support for internal marketing
  • Understand client positioning and unique value propositions
  • Confirm lead routing is accurate within a CRM
  • Work directly with Associate Director to achieve goals
  • Drive cross-sells, upsells, and referrals via client relationships

Requirements

  • 4+ years experience in performance/digital marketing agency
  • Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads
  • Understanding of different Ad Units within LinkedIn
  • Proficiency in advertising platforms like LinkedIn Campaign Manager
  • Ability to delegate to junior team members
  • Strong understanding of Paid principles
  • Ability to analyze campaign performance data
  • Experience with audience segmentation
  • Proven success with mid-market or enterprise accounts
  • Ability to articulate strategy and tell stories with data

Benefits

  • Medical, dental, vision plans, disability, and life insurance coverage
  • Unlimited PTO, Paid Company Holidays, and Paid Parental Leave
  • 401(k) with a 3% company match
  • Annual bonus based on tenure
  • Access to mental health resources
Directive Consulting logo

Directive Consulting

Directive Consulting is a global leader in SaaS marketing, specializing in Customer Generation methodologies that drive qualified leads and conversions for clients. The company is focused on delivering exceptional results through innovative strategies and a data-driven approach. Directive Consulting is committed to fostering a dynamic work environment, emphasizing team growth and development, particularly in Conversion Rate Optimization (CRO). With a remote-first culture, Directive offers flexibility and a comprehensive benefits package to support the well-being of its employees.

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