Demand Generation Marketing Manager, B2C - Remote

Overview

Join a Global Team Making a Lasting Impact with Lumivero. As a Demand Generation Marketing Manager, B2C, you will lead Lumivero’s global B2C marketing efforts and demand generation strategy, focusing on driving growth and optimizing the customer journey.

In Short

• Develop and execute a global B2C demand generation strategy.
• Lead full-funnel B2C campaigns in collaboration with various teams.
• Optimize B2C customer journeys and lifecycle programs.
• Own demand generation for Lumivero’s research line of business.
• Strategize lifecycle campaigns and webinars for customer engagement.
• Collaborate with digital marketing on performance goals.
• Enhance web experience and conversion rates.
• Measure campaign performance using CRM and analytics tools.
• Identify cross-sell and upsell opportunities.
• Manage multiple initiatives to ensure timely execution.

Requirements

• 3-5 years of B2C demand generation experience.
• Proven ability to execute B2C marketing campaigns.
• Deep understanding of customer journey and lifecycle marketing.
• Experience with marketing automation and CRM platforms.
• Strong knowledge of performance metrics in marketing.
• Excellent analytical skills using tools like Google Analytics.
• Hands-on experience with paid media, SEO, and social.
• Strong project management and collaboration skills.
• Excellent communication skills.
• Proactive attitude and entrepreneurial mindset.

Benefits

• Opportunity to shape and scale B2C marketing efforts.
• Work within a fast-moving and growing organization.
• Autonomy and ownership of marketing initiatives.
• Collaborate with cross-functional teams.
• Make a meaningful impact on a global level.