Director, Field & Experiential Marketing - Remote

Overview

Needing healthcare can be hard — getting care shouldn’t be.

We built Luma Health because we are all patients. We believe it should be easy to see and connect with our doctor. To get the care we need, when we need it. So, we’ve created solutions to fix this problem. Our technology makes messaging easier, scheduling appointments more efficient, and it modernizes care delivery from beginning to end.

At Luma, events aren’t just booths and swag bags, they’re the stage where our story comes to life. We’re looking for a Director of Field & Experiential Marketing to own the strategy and execution of all in-person and virtual events that drive pipeline, strengthen customer relationships, and elevate our brand.

In Short

• Own Luma’s annual event calendar across external conferences, trade shows, and Luma-hosted events.
• Develop event strategies that align with business objectives.
• Lead planning and execution for all field and brand events.
• Oversee all logistics: venue sourcing, contracts, budgets, and onsite execution.
• Work with Sales to coordinate customer/prospect outreach pre-event.
• Own event ROI reporting and track post-event outcomes.
• Collaborate cross-functionally to deliver branded assets and storytelling.
• Ability to travel roughly up to 50% of the time.
• 5–7 years of B2B marketing experience required.
• Strong communication and collaboration skills across teams.

Requirements

• 5–7 years of B2B marketing experience, with strong event/field marketing ownership.
• Track record of running events that deliver measurable pipeline and ROI.
• Expertise in both logistics/project management and creative experience design.
• Strong communication and collaboration skills across Sales, CS, and Marketing.
• Familiarity with Salesforce, project management tools, and budget tracking.

Benefits

• Competitive Health Benefits covering 99% of employee and 85% of dependent premiums.
• Work Life Balance.
• Flexible Time Off.
• Wellness Programs.
• Discounted Perks.
• 401(k) and Company Equity.