Demand Generation Manager - Remote

Overview

Lucid Software is the leader in visual collaboration, helping teams see and build the future from idea to reality. We hold true to our core values: innovation in everything we do, passion & excellence in every area, individual empowerment, initiative and ownership, and teamwork over ego. At Lucid, we value diversity and are dedicated to creating an environment and culture that is respectful and inclusive for everyone. Lucid is a hybrid workplace. We promote a healthy work-life balance by allowing employees to work remotely, from one of our offices, or a combination of the two depending on the needs of the role and team.

In Short

• Work in partnership with sales to drive successful inbound demand generation marketing campaigns.
• Leverage established strategies to generate demand and attract high-quality leads.
• Continuously track and refine campaign performance for maximum results.
• Collaborate with the sales team to monitor and report on MQLs and SQLs.
• Act as the go-to in HubSpot for insights, analytics, and reporting.
• Assist the Senior Marketing Manager in executing and optimizing performance campaigns.
• Organize impactful webinars from concept to completion.
• Oversee internal marketing projects to ensure timely completion.
• Provide support for email marketing campaigns and landing page updates.

Requirements

• 3+ years of experience in demand generation marketing or related roles.
• B2B SaaS marketing background with understanding of best practices.
• Proven experience in planning and managing successful webinars.
• Working knowledge of HubSpot and similar marketing tech stack.
• Familiarity with email marketing, content creation, and social media marketing.

Benefits

• Work in a diverse and inclusive environment.
• Flexible work arrangements with remote options.
• Opportunity to work with top businesses and industry leaders.
• Engaging company culture with a focus on innovation.
• Professional development opportunities.