Product Marketing Team Lead - Remote

Overview

LiveU is driving the live video revolution, providing live video streaming solutions for a diverse range of industries, including Broadcast, online, social media, enterprises and public safety. LiveU enables high-quality and reliable live video transmission from anywhere in the world through patented bonding and video transport technology. By creating consistent bandwidth and dependable connections, LiveU empowers organizations to acquire, manage, and distribute critical live video feeds, whether for breaking news, disaster response, or public safety operations, ensuring effective communication and decision-making in real time.

In Short

• Lead the Product Marketing Team to increase product adoption.
• Shape market perception of LiveU’s products.
• Define and refine product positioning to align with market needs.
• Develop messaging frameworks highlighting unique value propositions.
• Collaborate on product launches to drive awareness and adoption.
• Conduct market research to understand customer needs and behaviors.
• Build buyer personas and customer journey maps.
• Oversee creation of high-impact content to influence market perception.
• 5+ years of experience in product marketing required.
• Strong understanding of video streaming or media technology preferred.

Requirements

• Proven track record in influencing market perception and driving adoption.
• Experience in developing go-to-market strategies for B2B products.
• Ability to conduct market research and competitive analysis.
• Excellent collaboration skills across Product, Sales, and Marketing teams.
• Strong team management capabilities.
• Background in B2B SaaS companies is an advantage.

Benefits

• Opportunity to shape the future of live video streaming technology.
• Work with passionate, innovative professionals.
• Dynamic environment with tangible impact.