GTM Strategy Lead - Remote

Overview

The GTM Strategy Lead will play a critical role in scaling the GTM organization by managing demand generation channels, measuring GTM efficacy, and optimizing sales processes for growth.

In Short

• Manage core demand generation channels and optimize sales processes.
• Drive scalable lead generation strategies.
• Identify and create new demand generation channels.
• Measure GTM performance and utilize data for optimizations.
• Templatize enterprise sales processes for repeatability.
• Work closely with leadership and cross-functional teams.
• Experience in a GTM/demand generation startup role.
• Strong understanding of B2B GTM processes and metrics.
• Proven ability to influence customer leadership.
• Continuous focus on data-driven improvement.

Requirements

• Proven track record in GTM/demand generation.
• Deep understanding of lead generation mechanisms.
• Strong executive presence.
• Experience with cross-functional teamwork.
• Familiarity with Salesforce and Hubspot.
• Relentless focus on improvement.

Benefits

• Highly-competitive compensation package.
• Opportunity for career progression to VP of GTM Strategy.