Marketing Automation Specialist - Salesforce Marketing Cloud - Remote

Overview

We are seeking a Marketing Automation Specialist with expertise in marketing automation systems to join our marketing team. This role focuses on the hands-on creation and management of marketing campaigns within the Salesforce Marketing Cloud environment specifically.

In Short

• Design, implement, and manage end-to-end digital campaigns in Salesforce Marketing Cloud (SFMC).
• Build and optimize email marketing campaigns, templates, and responsive designs.
• Utilize A/B testing to improve campaign effectiveness.
• Analyze campaign performance and provide actionable insights.
• Set up and maintain automated workflows and marketing journeys.
• Manage data extensions, segmentation, and list hygiene in SFMC.
• Collaborate with cross-functional teams to align campaigns with business goals.
• Support ad-hoc marketing automation requests.
• Ensure data accuracy and compliance with regulations.
• Communicate key findings and recommendations to relevant teams.

Requirements

• Bachelor’s degree in Marketing, Computer Science, or related field.
• Minimum of 2 years of experience in marketing automation, strong preference for Salesforce Marketing Cloud experience.
• Strong understanding of HTML, CSS, and Ampscript for responsive email design.
• Experience with A/B testing and analytics tools.
• Experience with SQL and data manipulation.
• Excellent problem-solving skills and attention to detail.
• Ability to manage multiple projects simultaneously.
• Strong communication and interpersonal skills.

Benefits

• Growth opportunities within a human resources global leader.
• A dynamic and supportive work environment.
• Access to the latest tools and technology.
• Flexible working hours and remote work options.
• Comprehensive medical, dental, vision, wellness plans, and Life/AD&D insurance.