Salesforce Marketing Automation Specialist - Remote

Overview

The Salesforce Marketing Automation Specialist will work with CI&T clients to leverage the Salesforce platform for digital transformation, enhancing business flexibility and customer experience.

In Short

• Manage email, SMS, and push notification marketing campaigns.
• Create audience segments and personalize messages.
• Utilize automation for workflow management and campaign execution.
• Analyze campaign data to optimize performance.
• Identify new digital marketing opportunities.
• Collaborate with design, content, and development teams.
• Implement A/B testing for campaign effectiveness.
• Manage email lists and segment audiences.

Requirements

• Experience in creating automations and data integration.
• Knowledge of Email, Mobile, and Automation studios.
• Familiarity with Journey, Content, and Audience builder.
• Proficient in SQL and data structures for segmentation.
• Agile process experience, preferably Scrum.

Benefits

• Opportunity to work on impactful digital transformation projects.
• Collaborate with a diverse team of experts.
• Continuous learning and professional development.